54% of Black Americans don’t have enough saved to retire.

But like anything, the message alone isn’t always enough.
It’s how you deliver it.

So partnering with Wyclef Jean, we launched “Paper Right.”
A song that didn’t just carry the message, but became part of the solution
— with 100% of royalties going toward teaching students how to invest.

 CASE STUDY

LONGFORM

GENIUS VERIFIED: LYRICS & MEANING

(Yes, good.)

AWARDS
Cannes Lions: 2x Shortlist // SXSW: Finalist // One Show: Bronze
Effies: Bronze // Clios Music: Bronze & Shortlist