In a category where speed and technology have become table stakes,
UPS has an advantage no one can match: its drivers.

Unlike competitors that rely on gig workers, UPS drivers are full-time employees
— on the same routes for years, and sometimes decades.

The result is something rare in logistics: real, trusted, and lasting relationships.

To showcase that truth, we partnered with Subway Takes host Kareem Rahma —
taking his signature on-the-move interview style out of the subway and into our trucks.

EXTENDED TRAILER

JACEK & INDY SUNGLASSES

“HEAVY METAL” JAY & MESEROLL

ANDREW & PLANET SANTA / PIERRE’S

AWARDS
2026 Sundance Shortlist: Creator-Led Content